Aamir, Syed Muhammad; Sikandar, Syed Muhammad; … - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-10
Social media user engagement is a network effective in achieving a variety of goals linked to stakeholder networks (SN) and Word-of-Mouth Referral (WOMR). Achieving the results requires network effect theory (NET), which revolves around user engagement (UE) with an active participatory platform...
