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innovation. While previous studies have often considered patents and trade secrets as substitutes for one another, we investigate … the complementary role of the two protection methods. We identify protection strategies for single innovation firms and … for the same innovation or for different innovations. Employing firm panel data from Germany, we find fairly few …
Persistent link: https://www.econbiz.de/10011539042
The paper analyzes how geographical clustering of beneficiaries might affect the effectiveness of public innovation … facilitate innovation through knowledge spillovers and other localization advantages. Public innovation support programs may …
Persistent link: https://www.econbiz.de/10011570574
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10011418793
Trademarks are often supposed to reduce substitutability and imitability of product innovations. Using German CIS data … for 2010, we provide empirical evidence that trademarking firms assess easy product substitutability as less …
Persistent link: https://www.econbiz.de/10009787415
The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To … number of different ways, and optimize their innovation process. The success of a firm's innovation strategy has two … product innovation. Second, the ability to turn the market introduction of a product innovation into commercial success. While …
Persistent link: https://www.econbiz.de/10010458242
Persistent link: https://www.econbiz.de/10012286921
Persistent link: https://www.econbiz.de/10000674165
"The paper examines the size and productivity of total intangible capital relative to total tangible capital for a large panel of Italian Manufacturing firms. In the analysis, we decompose total intangibles in two different ways: in intangibles expensed in firms' current accounts (as usually...
Persistent link: https://www.econbiz.de/10003726944
Persistent link: https://www.econbiz.de/10003342075
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