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Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?
Crass, Dirk; Schwiebacher, Franz - 2013
Trademarks are often supposed to reduce substitutability and imitability of product innovations. Using German CIS data for 2010, we provide empirical evidence that trademarking firms assess easy product substitutability as less characteristic for their competitive environment. This is...
Persistent link: https://www.econbiz.de/10009787415
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The impact of brand use on innovation performance : empirical results for Germany
Crass, Dirk - 2014
The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To … number of different ways, and optimize their innovation process. The success of a firm's innovation strategy has two … product innovation. Second, the ability to turn the market introduction of a product innovation into commercial success. While …
Persistent link: https://www.econbiz.de/10010458242
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Intangible assets and firm-level productivity
Crass, Dirk; Peters, Bettina - 2014
Firms invest huge amounts into intangible assets. This paper explores to which extent different kinds of intangible assets are conducive to firm-level productivity. Our study contributes to the literature by simultaneously comparing productivity effects of innovative capital, human capital,...
Persistent link: https://www.econbiz.de/10010460700
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Intangible assets and firm-level productivity
Crass, Dirk; Peters, Bettina - 2014
Firms invest huge amounts into intangible assets. This paper explores to which extent different kinds of intangible assets are conducive to firm-level productivity. Our study contributes to the literature by simultaneously comparing productivity effects of innovative capital, human capital,...
Persistent link: https://www.econbiz.de/10010458236
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Intangible assets and firm-level productivity
Crass, Dirk; Peters, Bettina - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2014
Firms invest huge amounts into intangible assets. This paper explores to which extent different kinds of intangible assets are conducive to firm-level productivity. Our study contributes to the literature by simultaneously comparing productivity effects of innovative capital, human capital,...
Persistent link: https://www.econbiz.de/10011122562
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Which firms use trademarks? : firm-level evidence from Germany on the role of distance, product quality and innovation
Crass, Dirk - In: Industry and innovation 27 (2020) 7, pp. 730-755
Persistent link: https://www.econbiz.de/10012286921
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Geographical clustering and the effectiveness of public innovation programs
Crass, Dirk; Rammer, Christian; Aschhoff, Birgit - 2016
The paper analyzes how geographical clustering of beneficiaries might affect the effectiveness of public innovation … facilitate innovation through knowledge spillovers and other localization advantages. Public innovation support programs may …
Persistent link: https://www.econbiz.de/10011571076
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Which firms use trademarks - and why? Representative firm-level evidence from Germany
Crass, Dirk - 2014
Trademarking firms are more productive, generate higher profits, and have a better survival rate. Trademarking firms …
Persistent link: https://www.econbiz.de/10010460701
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The impact of brand use on innovation performance: Empirical results for Germany
Crass, Dirk - 2014
The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To … number of different ways, and optimize their innovation process. The success of a firm's innovation strategy has two … product innovation. Second, the ability to turn the market introduction of a product innovation into commercial success. While …
Persistent link: https://www.econbiz.de/10010460705
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Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?
Crass, Dirk; Schwiebacher, Franz - 2013
Trademarks are often supposed to reduce substitutability and imitability of product innovations. Using German CIS data for 2010, we provide empirical evidence that trademarking firms assess easy product substitutability as less characteristic for their competitive environment. This is...
Persistent link: https://www.econbiz.de/10010319606