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From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Ferrucci, Edoardo
;
Leone, Maria Isabella
;
Romagnoli, Manuel
- In:
Industry and innovation
27
(
2020
)
1/2
,
pp. 25-51
Persistent link: https://www.econbiz.de/10012286251
Saved in:
2
Special issue: DRUID 2015 special issue
Leone, Maria Isabella
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011751793
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