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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
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The effect of different social media marketing channels and events on movie box office : an elaboration likelihood model perspective
Liao, Lin
;
Huang, Tao
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259383
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