Danniswara, Randy; Sandhyaduhita, Puspa; Munajat, Qorib - In: Information Resources Management Journal (IRMJ) 30 (2017) 2, pp. 23-43
This study aims to explore factors that have impact on purchase decision on a social commerce, viz., social media Instagram. Thus, several dimensions namely eWOM referral, celebrity endorsement, information quality, brand satisfaction, brand trust and brand attachment are identified and...