User-generated online reviews are crucial for consumer decision-making, but suffer from under- provision, quality degradation, and imbalances across products. This research investigates whether “friend contributions cues,” in the form of highlighted reviews written by online friends, can...

Given the limited research into the impact of social media on offline sales of durable goods, this study examines the dynamic relationships between firm-generated content (FGC), user-generated content (UGC), traditional media, and offline light vehicle sales. Data were collected from the...