We discuss information needs of marketers on the World-Wide Web and present a classificationof types of information one can possibly get about Web site visits based on its ease of gathering.We then analyze how information needs can be satisfied using different categories of informationgathered...

We adopt the view of organizations as information processingentities. As such, we propose that various exogenous and endogenousfactors should affect the performance of organizations with respect toinformation processing tasks. We present a methodology for modelingorganizational structures and...