We investigate the hypothesis: those consumers who have communicated with a customer of aparticular service have increased likelihood of adopting the service. We survey the diverseliterature on such quot;viral marketing,quot; providing a categorization of the specific research questionsasked,...

This paper is about constructing confidence bands around an ROCcurve such that (1 - \delta)% of the ROC curves traced by data setsof size r will fall completely within the bands. We introduce tothe machine learning community three methods from the medicalfield that are applicable to generate...

Feature construction through aggregation plays an essential role in modeling relationaldomains with one-to-many relationships between tables. One-to-many relationshipslead to bags (multisets) of related entities, from which predictive informationmust be captured. This paper focuses on...