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Evaluating the effectiveness of marketing campaigns for malls using a novel interpretable machine learning model
Wang, Tong
;
He, Cheng
;
Jin, Fujie
;
Hu, Yu Jeffrey
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 659-677
Persistent link: https://www.econbiz.de/10013363092
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