//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information systems research : ISR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
From rumors to facts, and fact...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Viral marketing
55
Virales Marketing
55
Social Web
36
Social web
36
Internet marketing
29
Online-Marketing
29
Consumer behaviour
26
Konsumentenverhalten
26
Online retailing
26
Online-Handel
26
E-commerce
15
Electronic Commerce
15
social media
11
online reviews
10
Digital platform
8
Digitale Plattform
8
Experiment
8
Internet
8
user-generated content
8
word of mouth
8
Personalisierung
6
Personalization
6
Product information
6
Produktinformation
6
electronic commerce
6
Customer integration
5
Kundenintegration
5
Preismanagement
5
Pricing strategy
5
Social network
5
Soziales Netzwerk
5
Bias
4
Information value
4
Informationswert
4
Product quality
4
Productivity
4
Produktivität
4
Produktqualität
4
Social relations
4
Soziale Beziehungen
4
more ...
less ...
Online availability
All
Undetermined
49
Type of publication
All
Article
64
Type of publication (narrower categories)
All
Article in journal
64
Aufsatz in Zeitschrift
64
Language
All
English
64
Author
All
Tan, Yong
5
Zhang, Xiaoquan
4
Pavlou, Paul A.
3
Qiu, Liangfei
3
Sun, Tianshu
3
Yin, Dezhi
3
Aggarwal, Rohit
2
Choi, Angela Aerry
2
Dewan, Sanjeev
2
Feng, Juan
2
Ghasemkhani, Hossein
2
Ghose, Anindya
2
Golden, Joseph M.
2
Gu, Bin
2
Hong, Yili
2
Huang, Ni
2
Kannan, Karthik
2
Kwark, Young
2
Lappas, Theodoros
2
Lu, Xianghua
2
Oh, Wonseok
2
Ramaprasad, Jui
2
Wang, Youwei
2
Zhang, Han
2
Zheng, Zhiqiang
2
Adamopoulos, Panagiotis
1
Adomavicius, Gediminas
1
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Bai, Xue
1
Bampo, Mauro
1
Bapna, Ravi
1
Benbasat, Izak
1
Brass, Daniel J.
1
Burth, Gordon
1
Chen, Bintong
1
Chen, Cheng
1
Chen, Haipeng
1
Chen, Jianqing
1
Chen, Jiawei
1
more ...
less ...
Published in...
All
Information systems research : ISR
Journal of marketing research : JMR
417
Journal of business research : JBR
339
Journal of marketing
220
Journal of retailing and consumer services
169
Overseas business reports : OBR
155
SpringerLink / Bücher
143
NBER working paper series
135
Working paper / National Bureau of Economic Research, Inc.
135
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Jahrbuch der Absatz- und Verbrauchsforschung
126
International journal of hospitality management
121
NBER Working Paper
118
International journal of market research : JMRS ; the journal of the Market Research Society
115
Journal of advertising research
105
Europäische Hochschulschriften / 5
102
Journal of the Academy of Marketing Science
101
Tourism management : research, policies, practice
101
Discussion paper / Centre for Economic Policy Research
93
Psychology & marketing
90
The accounting review : a publication of the American Accounting Association
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
86
Journal of retailing
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Qualitative market research : an international journal
77
Journal of marketing management : MM
75
Marketing letters : a journal of research in marketing
75
Journal of marketing communications
69
Esomar congress
68
Marketing : ZFP ; journal of research and management
68
International journal of internet marketing and advertising : IJIMA
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Journal of business economics : JBE
62
European journal of marketing : EJM
61
IMF working papers
61
Gabler Edition Wissenschaft
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
more ...
less ...
Source
All
ECONIS (ZBW)
64
Showing
1
-
10
of
64
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When online reviews meet sales volume information : is more or accurate information always better?
Liu, Yang
;
Feng, Juan
;
Liao, Xiuwu
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 723-743
Persistent link: https://www.econbiz.de/10011791205
Saved in:
2
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
3
Cross-platform spillover effects in consumption of viral content : a quasi-experimental analysis using synthetic controls
Krijestorac, Haris
;
Garg, Rajiv
;
Mahajan, Vijay
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 449-472
Persistent link: https://www.econbiz.de/10012295011
Saved in:
4
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
5
The effects of the social structure of digital networks on viral marketing performance
Bampo, Mauro
;
Ewing, Michael
;
Mather, Dineli R.
; …
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10003771589
Saved in:
6
The impact of external word-of-mouth sources on retailer sales of high-involvement products
Gu, Bin
;
Park, Jaehong
;
Konana, Prabhudev
- In:
Information systems research : ISR
23
(
2012
)
1
,
pp. 182-196
Persistent link: https://www.econbiz.de/10009522766
Saved in:
7
Design of consumer review systems and product pricing
Yabing Jiang
;
Guo, Hong
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 714-730
Persistent link: https://www.econbiz.de/10011420780
Saved in:
8
Online product reviews : implications for retailers and competing manufacturers
Kwark, Young
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Information systems research : ISR
25
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010355238
Saved in:
9
When do consumers value positive vs. negative reviews? : an empirical investigation of confirmation bias in online word of mouth
Yin, Dezhi
;
Mitra, Sabyasachi
;
Zhang, Han
- In:
Information systems research : ISR
27
(
2016
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011460163
Saved in:
10
Latent growth modeling for information systems : theoretical extensions and practical applications
Zheng, Zhiqiang
;
Pavlou, Paul A.
;
Gu, Bin
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 547-568
Persistent link: https://www.econbiz.de/10010469111
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->