Narrow search
Showing 1 - 10 of 153
Cover Image
Measuring brand favorability using large-scale social media data
Zhang, Kunpeng; Moe, Wendy - In: Information systems research : ISR 32 (2021) 4, pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
Cover Image
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.; Janakiraman, Ramkumar; Kumar, Subodha - In: Information systems research : ISR 32 (2021) 1, pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Cover Image
Social media brand community and consumer behavior : quantifying the relative impact of user- and marketer-generated content
Goh, Khim Yong; Heng, Cheng-suang; Lin, Zhijie - In: Information systems research : ISR 24 (2013) 1, pp. 88-107
Persistent link: https://www.econbiz.de/10009736926
Cover Image
Brand crisis and customer relationship management on social media : evidence from a natural experiment from the airline industry
Al Balawi, Ramah; Hu, Yuheng; Qiu, Liangfei - In: Information systems research : ISR 34 (2023) 2, pp. 442-462
Persistent link: https://www.econbiz.de/10014323695
Cover Image
Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market
Xu, Xin; Thong, James Y. L.; Venkatesh, Viswanath - In: Information systems research : ISR 25 (2014) 4, pp. 710-729
Persistent link: https://www.econbiz.de/10010474924
Cover Image
The interplay between digital and social networks
Agarwal, Ritu; Gupta, Anil K.; Kraut, Robert E. - In: Information systems research : ISR 19 (2008) 3, pp. 243-252
Persistent link: https://www.econbiz.de/10003771572
Cover Image
Casting the net : a multimodal network perspective on user-system interactions
Kane, Gerald C.; Alavi, Maryam - In: Information systems research : ISR 19 (2008) 3, pp. 253-272
Persistent link: https://www.econbiz.de/10003771576
Cover Image
The effects of the social structure of digital networks on viral marketing performance
Bampo, Mauro; Ewing, Michael; Mather, Dineli R.; … - In: Information systems research : ISR 19 (2008) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10003771589
Cover Image
Examining the relationship between reviews and sales : the role of reviewer identity disclosure in electronic markets
Forman, Christopher; Ghose, Anindya; Wiesenfeld, Batia - In: Information systems research : ISR 19 (2008) 3, pp. 291-313
Persistent link: https://www.econbiz.de/10003771596
Cover Image
Social capital and knowledge integration in digitally enabled teams
Robert, Lionel P.; Dennis, Alan R.; Ahuja, Manju K. - In: Information systems research : ISR 19 (2008) 3, pp. 314-334
Persistent link: https://www.econbiz.de/10003771600