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Exit, voice, and response on digital platforms : an empirical investigation of online management response strategies
Kumar, Naveen
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 849-870
Persistent link: https://www.econbiz.de/10011975874
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A hashtag is worth a thousand words : an empirical investigation of social media strategies in trademarking hashtags
Kumar, Naveen
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
33
(
2022
)
4
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10014321826
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