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~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing Science
10
Journal of marketing
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Journal of retailing
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Journal of marketing research : JMR
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Pricing tactics, strategies, and outcomes ; Vol. 2
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Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
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European Journal of Marketing
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International Journal of Emerging Markets
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Evaluating the impact of treatment effectiveness and side effects in presribing choices
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 171-187)
.
2014
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