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Innovation in pricing : contemporary theories and best practices
Industrial marketing management : the international journal for industrial and high-tech firms
661
The journal of business & industrial marketing
247
SpringerLink / Bücher
172
Journal of business-to-business marketing
129
Journal of business research : JBR
103
Springer eBook Collection
54
Europäische Hochschulschriften / 5
46
Research
43
Springer eBook Collection / Business and Economics
42
Gabler Edition Wissenschaft
41
Handbook of business-to-business marketing
36
Journal of marketing
34
Zukunft im Handel : Studien für die Praxis
30
Schriften zur Handelsforschung
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
The journal of personal selling & sales management : JPSSM
25
Journal of the Academy of Marketing Science
22
Schriften zu Distribution und Handel
22
Harvard-Business-Manager : das Wissen der Besten
21
Hamburger Schriften zur Marketingforschung
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
essentials
18
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
17
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
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Harvard business review : HBR
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Arbeitsmaterialien zur Raumordnung und Raumplanung
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European journal of marketing : EJM
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
16
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16
Schriftenreihe Handel und Marketing
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Gabler Research
15
Journal of strategic marketing
15
Business-to-Business-Marketing
14
Journal of business market management : JBM
14
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ECONIS (ZBW)
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Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 323-343)
.
2013
Persistent link: https://www.econbiz.de/10009628011
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2
Innovations in determining willingness-to-pay for B2B companies
Biehn, Niels
;
Zawada, Craig
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 288-297)
.
2013
Persistent link: https://www.econbiz.de/10009628014
Saved in:
3
Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 255-272)
.
2013
Persistent link: https://www.econbiz.de/10009628016
Saved in:
4
Pricing processes in fast paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 183-196)
.
2013
Persistent link: https://www.econbiz.de/10009628022
Saved in:
5
The five fundamental value factors
Drews, Ralf
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 164-177)
.
2013
Persistent link: https://www.econbiz.de/10009628024
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6
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 131-150)
.
2013
Persistent link: https://www.econbiz.de/10009628026
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7
B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 119-127)
.
2013
Persistent link: https://www.econbiz.de/10009628027
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8
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
Saved in:
9
B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 137-144)
.
2018
Persistent link: https://www.econbiz.de/10011713263
Saved in:
10
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 155-173)
.
2018
Persistent link: https://www.econbiz.de/10011713276
Saved in:
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