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~isPartOf:"Innovation in pricing : contemporary theories and best practices"
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Innovation in pricing : contemporary theories and best practices
Industrial marketing management : the international journal for industrial and high-tech firms
687
The journal of business & industrial marketing
266
Journal of business research : JBR
149
Journal of business-to-business marketing
137
SpringerLink / Bücher
134
The journal of personal selling & sales management : JPSSM
124
Journal of Business & Industrial Marketing
84
Journal of personal selling & sales management : JPSSM
58
Journal of marketing
57
Journal of the Academy of Marketing Science
47
Springer eBook Collection
41
Handbook of business-to-business marketing
35
Springer eBook Collection / Business and Economics
34
Research
30
European journal of marketing : EJM
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Gabler Edition Wissenschaft
27
Journal of marketing education : JME
25
Europäische Hochschulschriften / 5
23
Harvard business review : HBR
23
Journal of strategic marketing
23
Harvard-Business-Manager : das Wissen der Besten
20
The journal of real estate finance and economics
20
European journal of marketing
19
Marketing intelligence & planning
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of retailing and consumer services
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Journal of marketing research : JMR
17
Psychology & marketing
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
European journal of operational research : EJOR
15
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
The Oxford handbook of strategic sales and sales management
15
Business horizons
14
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ECONIS (ZBW)
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Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 323-343)
.
2013
Persistent link: https://www.econbiz.de/10009628011
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2
Innovations in determining willingness-to-pay for B2B companies
Biehn, Niels
;
Zawada, Craig
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 288-297)
.
2013
Persistent link: https://www.econbiz.de/10009628014
Saved in:
3
Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 255-272)
.
2013
Persistent link: https://www.econbiz.de/10009628016
Saved in:
4
Pricing processes in fast paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 183-196)
.
2013
Persistent link: https://www.econbiz.de/10009628022
Saved in:
5
The five fundamental value factors
Drews, Ralf
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 164-177)
.
2013
Persistent link: https://www.econbiz.de/10009628024
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6
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 131-150)
.
2013
Persistent link: https://www.econbiz.de/10009628026
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7
B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 119-127)
.
2013
Persistent link: https://www.econbiz.de/10009628027
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8
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
Saved in:
9
B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 137-144)
.
2018
Persistent link: https://www.econbiz.de/10011713263
Saved in:
10
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 155-173)
.
2018
Persistent link: https://www.econbiz.de/10011713276
Saved in:
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