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The aim of this research is to place the relationship between innovation and internationalization for SMEs into the more global context of competitive strategy. Based on the ?strategic fit? theory, an empirical study based on a sample of 58 SMEs shows that international SMEs differ significantly...
Persistent link: https://www.econbiz.de/10008501843
This research aims at studying the impact of individual strategies, vertical collaboration and coopetition strategies on product innovation. The empirical study focuses on the video game industry and, more particularly on the strategies adopted by publishers to develop innovative products. This...
Persistent link: https://www.econbiz.de/10011187346