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Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque
Albert, Noël
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Innovations
n° 31
(
2010
)
1
,
pp. 109-129
Persistent link: https://www.econbiz.de/10008631643
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