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Innovationsmanagement
Working paper series / The City University Business School
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International Journal of Bank Marketing
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European Journal of Marketing
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Advances in business marketing : a research annual
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Successful market innovation
Johne, Frederick Axel
- In:
Innovationsmanagement
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(pp. 163-170)
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1999
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