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~isPartOf:"Insights into consumer behavior"
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Sheth, Jagdish N.
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Insights into consumer behavior
Legends in marketing
81
Legends in consumer behavior
43
Journal of business research : JBR
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of marketing theory and practice
11
Journal of Business Research
9
Journal of the Academy of Marketing Science
9
Global business perspectives series
7
European Journal of Marketing
6
Journal of marketing
6
Legends in strategic marketing
6
International Marketing Review
4
Journal of Consumer Marketing
4
Journal of macromarketing
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Does marketing need reform? : fresh perspectives on the future
3
European journal of marketing : EJM
3
Handbook of relationship marketing
3
Journal of Business & Industrial Marketing
3
Legends in marketing series
3
Marketing theory
3
Models of buyer behavior
3
The journal of business & industrial marketing
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Business horizons
2
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
International Business Review
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of Indian business research
2
Journal of Services Marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing education : JME
2
Management Science
2
Operations research, Management science : OR MS ; the international literature digest
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Cognitive dissonance, brand preference and product familiarity
Sheth, Jagdish N.
- In:
Insights into consumer behavior
,
(pp. 41-53)
.
1968
Persistent link: https://www.econbiz.de/10002820981
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2
Perceived risk and diffusion of innovations
Sheth, Jagdish N.
- In:
Insights into consumer behavior
,
(pp. 173-188)
.
1968
Persistent link: https://www.econbiz.de/10002825034
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