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~isPartOf:"Insights into consumer behavior"
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Insights into consumer behavior
International Journal of Forecasting
70
International journal of forecasting
23
Journal of business research : JBR
17
Interfaces : the INFORMS journal on the practice of operations research
12
MPRA Paper
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Foresight: The International Journal of Applied Forecasting
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Journal of Business Research
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International journal of advertising : the quarterly review of marketing communications
5
Journal of behavioral decision making
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Monash Econometrics and Business Statistics Working Papers
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Working paper / Department of Econometrics and Business Statistics, Monash University
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Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of business : B
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European Journal of Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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A Wiley-interscience publication
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APSA 2011 Annual Meeting Paper
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APSA 2014 Annual Meeting Paper
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Forthcoming in PS: Political Science and Politics
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International journal of business
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International series in operations research & management science
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing models : quantitative applications
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Models of buyer behavior
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Operations planning and control
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Scholarly Commons, 1-24-17
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Consumer response to a legitimated brand appeal
Montgomery, David B.
;
Armstrong, Jon Scott
- In:
Insights into consumer behavior
,
(pp. 151-171)
.
1968
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