The significance of the markteing concept for corporate management is the subject of a long-standing controversy. This empirical study conducted in Germany, the largest European market, shows that together with other basic dimensions of management, market orientation contributes substantially to...

As a main dimension of intercultural communication competence, intercultural sensitivity has increasingly gained attention in research in different disciplines. In the United States, Chen and Starosta have developed an instrument, comprising 5 factors with 24 items, for measuring intercultural...

Regarding to the success of a company acting on foreign markets, an intercultural competent staff has become progressively important. Therefore, management studies have paid an increased empirical attention on Intercultural Competence. The model of Intercultural Sensitivity by Chen and Starosta,...