Heffner, Reid R.; Kurani, Kenneth S; Turrentine, Tom - Institute of Transportation Studies (ITS), University … - 2005
Hybrid electric vehicles (HEVs) have image, or symbolic benefits, in addition to their functionality. This study examines the images that ten HEV-owning households saw in their vehicles, and the impact symbolic benefits had on these consumers' decisions to purchase HEVs. In general, all of the...