According to economic theory, under-performing firms should be selected out of the market. However, research shows that these firms persist, often for long periods of time. In this article we explore the non-firm-performance factors that contribute to the decision to persist with an...

This paper examines the relationship between cognitive fit/misfit, and burnout, satisfaction, and intentions to exit the firm in entrepreneurs. Given the disordinal (crossed) nature of the significant interactions, the results indicate when cognitive misfit in entrepreneurs (based on their...