Nygård, Håvard Mokleiv; Gates, Scott - In: International Area Studies Review 16 (2013) 3, pp. 235-243
Soft power is the power to persuade whereby one actor in a non-coercive manner convinces another to want the same things he/she wants. Sport can be used as tool of soft power both internationally and domestically. Peace-building and nation-building can be achieved through four mechanisms of...