A major goal of scientific disciplines is to build cumulative knowledge across numerous lines of inquiry. Traditionally, attempts to summarize the findings of these different lines of inquiry have been achieved through narrative and integrative reviews. The advent of meta-analysis in the late...

Significant research has focused on the market orientation concept and its antecedents in recent years. Nevertheless, the market orientation research provides little information concerning the effects of national cultural values on the market orientation of companies. The conceptual framework...

Market orientation (MO) has inspired a rich literature in marketing and organizational behavior recently. Many of these studies have been conducted in developed market contexts, however, with only a few focusing on emerging markets (EM). The way MO is perceived and implemented by managers in EMs...

There are countless important concepts in international business research that must be assessed using valid measurement scales. A prerequisite for advancing international business research is standardized constructs and associated measures that are reliable, valid, and dimensionally consistent....