After a critical analysis of the psychic distance aspect of the Uppsala model of internationalization and empirical studies to test it, this paper proposes a measure to enable comparison between target foreign countries in the priority given them in the internationalization process. An...

Two factors have been emphasised as influencing the choice of, and subsequent shifts between, modes of foreign market servicing: (1) market-specific knowledge; and (2) the generalised knowledge from operating internationally. The process-oriented literature on internalisation has tended to...