Showing 1 - 4 of 4
The nature and scope of marketing and managerial competencies in the context of growth SMEs (small and medium sized enterprises) are discussed. This is illustrated using a conceptual framework of how SME owner-managers develop experiential learning built upon existing knowledge, experience,...
Persistent link: https://www.econbiz.de/10009213310
This paper examines the networking activities of SME owner/managers within a food distribution channel, and considers them in relation to the marketing decisions made in an increasingly competitive marketplace. The study period coincided with dynamic changes within a UK regional market resulting...
Persistent link: https://www.econbiz.de/10009217137
The purpose of this paper is to investigate the sources and nature of opportunities used by owner-managers of small and medium size (SMEs) firms in order to grow their businesses. In addition to the owner-manager's desire for growth, clearly there needs to be both opportunities to pursue and...
Persistent link: https://www.econbiz.de/10010594804
Could Total Quality Management (TQM) provide the "reconceptualisation" of management required in Africa? TQM is a coherent, established management framework, and the collectivism and high power distance culture of African countries might match the internal customers' teamwork of TQM's quality...
Persistent link: https://www.econbiz.de/10009213148