This study compares the moral philosophies, ethical perceptions and corporate ethical values of American and Middle-Eastern marketers. Hypotheses are developed on the basis of their respective national and organizational cultures. Using a sample of marketing practitioners from both countries,...

Recent geopolitical events have placed the Arab world at the center of attention of the global stage. Nevertheless, there are many potentially profitable opportunities in the region for interested Western firms. Today global firms and public policymakers consider the task of understanding the...