This paper empirically examines the sequential relationships between the firm's strategic factors, export actvity, and performance in US manufacturing firms. The main question addressed in this paper relates to how the firm's key strategic factors such as diversification in product and market,...

Using a sample of 91 firms in four global industries, this study finds evidence of an inverted U-shaped curve between global integration and return on sales. The multiple regression results highlight the benefits of global integration in developing competitive advantage, but also indicate...