Under the rubric of internalization theory, transaction cost-based arguments have been dominant in addressing multinational firms' mode of foreign market entry decisions. Another line of argument addresses this decision by focusing more closely on firms' capabilities. This paper presents, and...

With increasing globalization, the foreign market entry decision has come to acquire increasing strategic significance. This study is based on information drawn directly from managers through in-depth interviews. Drawing from the literature, an investigation was conducted into the manner in...