The interdependence between varying participants in exporting networks that has resulted from processes of globalization magnifies the inadequacies of using single-item measures and internally oriented perspectives to assess export performance. In order to overcome these concerns, we developed a...

This article reports on an experiment in external facilitation of international project marketing activity. The case involved a large, World Bank funded project in China aimed at upgrading grain storage and handling facilities. An organization was established in Australia to bring together and...