The literature on International Market Selection (IMS) contains many proposed models which make significant contributions but do not effectively address the IMS problems. A new tradeoff model is proposed that uses two key constructs, demand potential and trade barriers, as well as firm strategy...

The study investigates for the first time the relationship between internationalization and export performance in a comprehensive model. Drawing on the literature on internationalization as an incremental process and on export performance, we connect these important areas of research using a...