The study case on the need for banks managerial reorganization has as premise the banking financial crisis that started in august 2008. Banks began to face a crisis of liquidity and also occurs, "invisible", a crisis of employee’s lack of trust. The objective of the study market was to...

The Blue Ocean Strategy provides a systematic approach to transform the competition in a less significant factor. This new concept provides companies and entrepreneurs ways to circumvent the fierce competition in the markets where there is a growing number of competitors with a relatively...