Mirman, Leonard J; Samuelson, Larry; Urbano, Amparo - In: International Economic Review 34 (1993) 3, pp. 549-63
We examine a monopoly facing an uncertain demand and maximizing profits over a two-period horizon. Conditions are developed under which the firm will find it optimal to "experiment," or adjust initial prices or quantities away from their myopically optimal level in order to increase the...