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This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic...
Persistent link: https://www.econbiz.de/10008546416
This case study explores Farm Credit Services of Mid-America's (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are...
Persistent link: https://www.econbiz.de/10005477068
This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread information. Understanding WOM participants'...
Persistent link: https://www.econbiz.de/10008509144
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. Visit website: www.ifama.org …
Persistent link: https://www.econbiz.de/10010909713