The IFAMR is published by the International Food and Agribusiness Management Association. IFAMA. www.ifama.org

Brand names and brand equity are recognized as important intangible assets among firm managers in the global food supply chain. This analysis investigates the long-run potential of brand equity among food processors to actually create real options for a firm's management. The empirical analysis...

Agricultural biotechnology firms are high technology companies. Firms in general, and high technology firms in particular, are a set of both assets in place and growth opportunities. This has important implications for managerial decision-making. Knowledge capital motivates exploitation of...

The objective of this research is to investigate food product innovation in the context of the first-mover strategy among food manufacturers within agrifood supply chains. The emphasis of the analysis is on developing a useful metric for tracking new product development in the context of...