This teaching case focuses on the application of decision tools to assist managers making choices in an uncertain business climate. The case considers the difficult task of introducing a new product into the market. Under consideration is a sophisticated, surface-scanning technology that has...

Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is performing at a high level, as compared to...

Return on Investment (ROI) is a financial metric that can be used to evaluate training and development investments. The objective of this research is to develop an evaluation process using ROI to assess the financial performance of management development programs. A three-phase model for ROI...

The dramatic changes occurring throughout the agriculture industry are creating new and different uncertainties that result from a turbulent business climate. The objective of this paper is to present a methodology to understand, assess and evaluate, and manage strategic uncertainty. The...

The accelerating speed of change in the food and agribusiness industries is resulting in more risk and uncertainty – the future is becoming much less predictable. The drivers of these uncertainties are also changing – strategic risk which generally has a low probability of occurrence,...