Adams, Claire-Louise; Goldsmith, Peter D. - In: International Food and Agribusiness Management Review 02 (1999) 02
This paper focuses on strategic fuzzy alliances (SFAs) and the role of trust in business-to-business relationships. First, a theoretical model of governance choice involving strategic alliances is developed, integrating the Shapiro, Sheppard, and Cheraskin (1992) taxonomy of trust into a...