Baker, Gregory A.; Mazzocco, Michael A. - In: International Food and Agribusiness Management Review 08 (2005) 02
conjoint analysis – the use of a familiar brand and government certification. In one survey, consumers were asked to rate … products that included government certification, price, and production technology attributes. Both the individual and aggregate … results indicate that government certification would be more effective at assuaging consumers concerns than would the use of a …