The IFAMR is the official journal of IFAMA. www.ifama.org

In an effort to counteract adverse consumer reaction to genetically engineered foods, the biotechnology industry has shifted attention to deriving and promoting foods that have been genetically modified to have benefits for the consumer. However, is it uncertain whether this strategic shift will...

This case study focuses on the history of Cargill Hybrid Seeds Mexico, its position in the industry and the manner in which it had grown throughout time. Details on product, facility and personnel decisions give a feel for how the company was managed and how it succeeded in growing rapidly in...

In an applied discipline such as agribusiness management, there are many opportunities for collaboration between academia and industry. This article highlights opportunities for industry-academic partnerships through research, sabbatical leaves, consulting, outreach, student enrichment...

Industry-academic partnerships are described and discussed from the perspective of industry. Eight types of partnerships are discussed, including internships, mentoring, site visits, faculty-directed research, student research, consulting, in-class visits, and industry advisory boards. The...

This case study focuses on a coffee farmer in Guatemala who, given current low coffee prices, is worried about his ability to maintain the family tradition of coffee production. He wonders whether the current low prices are just another of the periodic downturns in the volatile coffee market or...

This study determines the impact of demographics, dietary and health knowledge, and food culture on fruit and vegetable consumption of college students in Arkansas and Florida. Our empirical analysis demonstrates that food culture significantly impacts consumption of fruits and vegetables; a...

Mezcal is an alcoholic beverage produced only in selected regions of Mexico under appellation of origin status from the Word Intellectual Property Organization. While it has been produced in Mexico for many centuries, mezcal’s appellation of origin was only granted in 1995. Therefore efforts...

In Europe, consumer trust in food has become one of the most important factors for the stability of the food sector. An essential prerequisite for the ability to communicate the trustworthiness of food to consumers (B2C) is the creation, maintenance, and communication of trust between companies...