The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org

Willingness to pay (WTP) estimates for novel products are needed to assess consumers' valuation of these products as well as for product adoption and optimal pricing strategies. Using experiments in a retail setting, we compare hypothetical and non-hypothetical WTP values between a...

Guangzhou buyers' preference for premium Hawaiian grown product gift baskets with conjoint analysis was examined. Relative importance of three gift basket attributes: container type, products origin, and price were examined. Expenditure equivalent index to evaluate how much more each of the gift...

Using conjoint analysis methodology, this study used an online survey to measure consumers’ preferences for the apple attributes as place of production, method of production, and price. The results of the conjoint analysis indicate that consumers are willing to make trade offs between the...

We add to the limited empirical literature on consumers' use of price as a quality signal by testing if the traditional downward-sloping consumption-price relationship fails to hold for GM products using data collected from a nationally representative mail survey featuring several hypothetical...

The IFAMR (ISSN #: 1559-2448) is published quarterly. http://www.ifama.org.

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org