Peng, Xuehua; Marchant, Mary A.; Qin, Xiang Dong; … - In: International Food and Agribusiness Management Review 08 (2005) 04
This research surveyed over 784 Chinese consumers in Shanghai and Nanjing in 2001 and 2002, evaluating their preferences for livestock product attributes using ordered-probit models and factor analyses. Empirical results confirm the heterogeneity of Chinese livestock retail markets and suggest...