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Analyzing Risk and Uncertainty of New Product Marketing: The Case of eMerge Interactive and VerifEYE®
Gunderson, Michael A.; Roucan, Maud; Boehlje, Michael; … - In: International Food and Agribusiness Management Review 09 (2006) 03
This teaching case focuses on the application of decision tools to assist managers making choices in an uncertain business climate. The case considers the difficult task of introducing a new product into the market. Under consideration is a sophisticated, surface-scanning technology that has...
Persistent link: https://www.econbiz.de/10005477064
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Defining an Agribusiness Strategic Agenda for 2010-2020
Neves, Marcos Fava; Scare, Roberto Fava - In: International Food and Agribusiness Management Review 13 (2010) 1
Persistent link: https://www.econbiz.de/10008643371
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Appellation of Origin Status and Economic Development: A Case Study of the Mezcal Industry
Trejo-Pech, Carlos Omar; Lopez-Reyna, Carmen; House, Lisa; … - In: International Food and Agribusiness Management Review 13 (2010) 2
history. This case study examines developments in the production and marketing of this unique product, and the activities of … the marketing cooperative El Tecuán in Guerrero State in this process. …
Persistent link: https://www.econbiz.de/10008643395
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Mechanisms for Effective Alliance Management: Insights from a Federated Cooperative Marketing System
Uzea, F. Nicoleta; Fulton, Murray E. - In: International Food and Agribusiness Management Review 17 (2014) 1
The IFAMR (ISSN #: 1559-2448) is published quarterly. http://www.ifama.org.
Persistent link: https://www.econbiz.de/10010878892
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Simulating the Potential Effects of a Shelf-Tag Nutrition Information Program and Pricing on Diet Quality Associated with Ready-to-Eat Cereals
Lin, Biing-Hwan; Guthrie, Joanne; Rahkovsky, Ilya; Lin, … - In: International Food and Agribusiness Management Review 17 (2014) A
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
Persistent link: https://www.econbiz.de/10010878895
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Commercial Agricultural Production in Tanzania: Mountainside Farms Limited
Simpson, John Y.; Cheong, Qing Yang - In: International Food and Agribusiness Management Review 17 (2014) B
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
Persistent link: https://www.econbiz.de/10010888122
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Inclusiveness of the Small-Holder Farmer Key Success Factors for Ethiopian Agribusiness Development
Steen, Marc; Maijers, Woody - In: International Food and Agribusiness Management Review 17 (2014) B
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
Persistent link: https://www.econbiz.de/10010909687
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To Make or to Buy: Is this the Question?
Pascucci, Stefano; Royer, Annie; Bijman, Jos - In: International Food and Agribusiness Management Review 15 (2012) 3
The IFAMR is published quarterly by the International Food and Agribusiness Management Assocation. The complete library can also be found at www.ifama.org
Persistent link: https://www.econbiz.de/10010909692
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Integration of Smallholders in Modern Agri-food Chains: Lessons from the KASCOL Model in Zambia
Mungandi, Sepiso; Conforte, Daniel; Shadbolt, Nicola M. - In: International Food and Agribusiness Management Review 15 (2012) 3
The IFAMR is the official journal of the International Food and Agribusiness Management Association. We are open access. The complete library can be found at www.ifama.org
Persistent link: https://www.econbiz.de/10010909700
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Information Bias Condemning Radical Food Innovators? The Case of Insect-Based Products in the Netherlands
Pascucci, Stefano; Magistris, Tiziana de - In: International Food and Agribusiness Management Review 16 (2013) 3
The Ifamr is published quarterly by IFAMA. www.ifama.org
Persistent link: https://www.econbiz.de/10010909701