Cavicchi, Alessio; Rinaldi, Chiara; Corsi, Michele - In: International Food and Agribusiness Management Review 16 (2013) A
This paper highlights the role that Higher Education Institutions (HEI’s) can play in the development of place umbrella brands in a rural area of Italy. Place branding in rural areas is considered a wicked problem, since it must be managed by many stakeholders who often have diverse and...