Chan-Halbrendt, Catherine; Zhllima, Edvin; Sisior, Gwendalyn - In: International Food and Agribusiness Management Review 13 (2010) 3
Increase in urban middle income consumers along with consolidation of the retail sector has created changes in olive oil consumption preferences in Albania. The objective of this study is to inform stakeholders in the olive oil industry about consumer preferences. A Conjoint Choice Experiment...
