Mabaya, Edward T.; Cramer, Laura K.; Mahiga, Veronica K.; … - In: International Food and Agribusiness Management Review 12 (2009) 1
Freshco, a small producer and distributor of hybrid maize seed and macadamia seedlings, was one of the first private companies to enter the Kenya seed market after its liberalization. Currently, the company produces and markets six high yielding maize varieties that are suited for diverse...