This work demonstrates the utility of sophisticated simulation tools in aiding agribusiness managers' decision making. The system dynamics model developed here provides insight into the use of such models to evaluate potential adoption rates and diffusion patterns of yield mapping and monitoring...

Using a “Phantom Ingredient” taste test, this article demonstrates how the use of soy labels and health claims on a package negatively biased taste perceptions and attitudes toward a food erroneously thought to contain soy. Consumers who ate products which mentioned soy on the package...

Dramatic structural changes are occurring in U.S. and world agriculture. These changes have important implications for the customer base and marketing strategy of input supply manufacturers, distributors and retailers. The framework and model presented can and is being used to understand...

This study adapts a methodology formulated in the social sciences to develop a scale for measuring an economic agentÂ’s attitude toward risk. The scale assesses risk attitudes by eliciting farmersÂ’ opinions towards risk management tools using a Likert procedure. The methodology validates...

The manuscript addresses the choice of organizational form in industrialized hog production. The objectives are to review the relevant theoretical literature on organizational form and create conceptual models of two of the major contractual relationships (alliance and integrator) emerging in...