What do we do, when we do agribusiness management research? Who do we serve and how is it different than research in other management fields? What disciplines influence our work? Is there a unique body of agribusiness theory? In an attempt to answer these questions I conducted a very pedestrian...

This essay is one of 23 featured authors from around the world discussing the challenges and solutions to filling the global talent gap in agribusiness. www.ifama.org

The IFAMR is published by the International Food and Agribusiness Management Association. www.ifama.org

The IFAMR is published by the International Food and Agribusiness Management Association www.ifama.org

This essay is one of 23 featured authors from around the world discussing the challenges and solutions to filling the global talent gap in agribusiness. www.ifama.org

A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides...

Agriculture will change more in the next decade than it did in the last century. Lowell Catlett is a futurist sharing his knowledge and insight on the new trends and technologies shaping the future of agriculture and how those working in this sector can take advantage of new opportunities.

This essay is one of 23 featured authors from around the world discussing the challenges and solutions to filling the global talent gap in agribusiness. www.ifama.org

This essay is one of 23 featured authors from around the world discussing the challenges and solutions to filling the global talent gap in agribusiness. www.ifama.org