The IFAMR is published quarterly by the International Food and Agribusiness Management Association (IFAMA). www.ifama.org

The International Food and Agribusiness Management Review is the published by IFAMA. www.ifama.org

This paper explores the importance of a producer’s market orientation on their subjective performance within agricultural commodity markets. Using a structural equation model of beef producers, our findings suggest that market oriented firms are highly innovative and achieve superior...

A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides...

This study utilizes strategic management theory to analyze the recent proliferation in non-commodity vertical integration producer-owned businesses in the US. The paper introduces the notion of the Value Creation Triad where ownership, competency, and control need to be aligned for success. Very...

This article is part of volume 2 of a Special Issue devoted to wicked problems in agribusiness. For more information visit: www.ifama.org

The IFAMR is published by (IFAMA)the International Food and Agribusiness Management Association. www.ifama.org

The IFAMR is published by the International Food and Agribusiness Management Association www.ifama.org